Reason Ray Ban cost so much, an eye-wear sported by Tom Cruise in Top Gun and numerous Presidents throughout history does it make your eye-wear cost so much. One can agree that wearing them makes you feel cool, flamboyant and sexy, all that, in a good old American way. But what is the reason Ray Ban Cost so much? What’s the deal with that high price? How a pair of glasses worth $30 dollars two decades ago is worth $250? Well, here we will explain why your Ray Bans Cost more than average?

The answer lies in the limited amount of competition in the eye-wear industry. What if I tell you that the glasses you buy from,

  • Ray Bans
  • Dolce and Gabbana
  • Versace
  • Lens Crafters
  • Sun Glass Hut
  • Oakley(sportswear)
  • Pearl Vision
  • Oliver Peoples
  • Target Optical
  • Chanel

Are all made by one company? Shocked?

Luxottica is a little known and the biggest eye-wear company in the world. It is an Italian company based in the beautiful city of Milan. And it’s business model is to make things more expensive than they really are, by buying all the competition.
After all, what is your average eye-wear made of other than plastic, wire and glass.

It always seemed rather odd, that even with all that “choice” and the ensuing competition, would drive prices down. But if you own a big chunk of that competition, the appearance of variety seems nothing but an optical illusion.

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